|Black-owned businesses continue to grow in Triangle|
|Published Monday, August 5, 2019|
RALEIGH – Creative Allies has announced a partnership with TLS Talent Agency, a full-service entertainment agency that provides representation for clients in motion pictures, television, branded entertainment, and new media.
While TLS has made the move to a full-service talent agency, Creative Allies now provides them with content and brand strategy that enables them to match up to larger talent agencies. For Creative Allies, this new relationship gives it an even larger network of creators to tap into.
“Being able to partner up our clients with different companies to provide marketing and endorsement opportunities that fit their brand has been a huge plus,” TLS co-founder/CEO Cicero Leak (right) said. “From the jump, when we decided to partner with Creative Allies, our clients have been able to take advantage of seeing their careers and brand through a different lens. We serve clients that have roles on television shows on major networks, so continuing to provide opportunities for those clients to help build their careers and brand is very important to us.”
TLS formed in 2009 with just two clients. Now, it has signed several industry heavy-hitters, including business mogul and TV personality Daymond John, American Idol/Grammy Award winner Fantasia Barrino and TV personality Fonzworth Bentley. Creative Allies just recently finished a wildly successful contest with Twenty One Pilots with a collaboration with Bob Marley's label, while actress April Parker Jones – known for her role in Supergirl – just signed with TLS.
Both Creative Allies and TLS are heavily focused on talent coming out of North Carolina as there is no shortage of superstars from the Tar Heel state. This combined effort fosters the perfect environment to disrupt the traditional market space and create truly exceptional fan engagement experiences.
Both Creative Allies CEO Amie Thompson and Leak are a part of the growing community of African-American business owners and entrepreneurs in North Carolina. Leak was named one of Black Enterprise Magazine’s BE Modern Man 100 Honorees in 2018, while Thompson also serves as head of content strategy for TLS on top of her role with Creative Allies.
“Being one of the only African-American owned talent agencies in the country, we know that it is up to us to open doors and provide opportunities for other African Americans that want to get into the business. We can’t wait to be a part of this wave and pave the way,” Leak said.
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