|Evita Loca opens first store in March|
|Published Thursday, March 1, 2018|
DURHAM – Evita Mensah is a self-taught fashion designer with a growing clothing line called Evita Loca. She recently bought store space in downtown Durham so her local customers can have an in-person shopping experience. Her online store will still be in use to reach beyond the Bull City.
Born in Brooklyn, New York, but raised in Charlotte, the 25-year-old ended up in Durham. She feels there is more freedom and potential in Durham creative wise. She likes that Durham is in a working progress stage. It is rebuilding and creating a new scene, which gives a fresh new image and perspective, which is just like the Evita Loca clothing line.
“I like to keep it very bold. If it’s not with the color, then it’s going to be texture. If it’s not the texture, it’s going to be pattern,” she explained.
Her clothing line includes bright and colorful long and short fur jackets, sequined bell-bottom pants, and plenty more. “A lot of the ideas that I pump out come from having a lack of material; whatever I am given or what I can afford at the time. Whatever I have, I use it,” said Mensah.
Looking through her clothing in her new workspace from far and up close, they do not look like creations made from whatever is available. They look as if she has a warehouse full of options of fabric. She also freestyles her designs based on what materials she has instead of sketching out an idea and making it.
Mensah’s designs have been getting a lot of attention from local artists like musicians and models. ZenSoFly is a musician who wears Evita Loca often.
“Her clothes are vibrant, colorful and captivating,” said the rapper and DJ. “My music is playful and jam packed with energy, so I make it a point to wear Evita Loca for my performances. One of her favorite items created by Mensah is the unicorn flower head piece.
Mensah’s new workspace and store will be available in March. “The first day of March is the day that I will begin releasing some of the newest pieces of my newest collection called ‘Cabana Loca,’ which is a spin on summertime wear, warm weather wear, and resort wear,” said Mensah.
“I figured if I separated my design work from my home, I think I would be able to be a little bit more productive and seek more inspiration somewhere new.”
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