Reader Demographics Profile
Readers Demographic Profile
| Age | Percent | |
Income | Percent |
| |
||||
| 10 - 24 |
27% |
|
<24k |
10% |
| 25 - 34 | 23% | |
25 - 34k |
22% |
| 35 - 44 | 23% | |
35 - 49k |
22% |
| 45 - 54 | 12% | |
50 - 74k |
26% |
| 55 - 64 | 9% | |
75k> | 20% |
| 65 + | 7% | |
|
|
| Gender | Percent | |
Education | Percent |
| Male | 40% |
|
HS or < |
10% |
| Female | 60% | |
HS Grad |
38% |
| |
|
|
College | 25% |
| Race |
Percent | |
College Grad | 24% |
| |
|
|
Advanced Deg |
3% |
|
Black |
58% |
|
|
|
| White |
32% | |
|
|
| Other |
10% | |
|
|
| |
|
|
|
|
| Readership Base |
91,300 |
| Media Rating (Overall) | 8.30% |
| Media Rating (African American) | 25.38% |
