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The Voice of the Black Community
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Making African-Americans feel CONNECTEDRESPECTED, and REFLECTED as viable consumers is the most effective way to engage this consumer base.  Since there is no language barrier, many companies are misled to believe that there is no need to utilize Black media outlets that specifically target and appeal to this market segment. 

Truth is... African-Americans are voracious users of Black media outlets because they provide a trusted environment that connects with our interests and lifestyles, that respectfully portrays positive images of us, and where we see ourselves most often reflected.

 

AFRICAN-AMERICAN PERCEPTION OF BLACK MEDIA
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Source:  Burrell 40, 2011

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Upcoming Events

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30

Pastor Anniversary

The Baldwin Branch Shepherd Support Ministry and

31

Business Lab

Durham County Library will host a Small Business

2

Ministerial Anniversary Celebration

The Celebration and Praise Group of Durham will

Latest News

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Durham's American Underground doubles space to keep pace with growth

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Stage set for showdowns over potential HBCUs contractions

Around the same time lawmakers in the N.C. Senate recently floated the idea of closing Elizabeth

Access Denied: BET Awards not a positive experience for black press

“At a black event , there is no reason that a black photographer shouldn’t be