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The Voice of the Black Community

New store at The Streets at Southpoint

Posted by: Editor-Bonitta Best on Friday, June 7, 2019 at 12:00:00 am

A new clothing, beauty and home décor store has opened at Southpoint Mall.

Soft Surroundings held its grand opening last week on the lower level in the former Chico’s location. The store is geared toward the busy woman who takes care of anyone but herself.

The clothing goes from super comfy and casual to date night or a night out on the town.

There is also a line of skincare and makeup essentials in the store and online.

For home décor, there’s exclusively designed bedding and “At Home” collections like silk pillowcases and soothing sheets. Soft Surroundings is built for women who don’t have a lot of time and want to get the most done as possible in one place.

“We couldn’t be more excited to finally bring a Soft Surroundings store to the Durham area, especially to The Streets at Southpoint,” senior vice president of retail Danny Boddy said. “Our brand is all about slowing down life’s rigorous pace and taking the time to rejuvenate and take care of one’s self. We feel strongly that this is something that the women throughout the Triangle can relate to, and we are excited to give them an opportunity to experience what we are all about.”

 

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