Title















Site Registration | Find a Copy | Event Calendar | Site Map | Search the Site
The Voice of the Black Community
Team logo swimsuits, sunglasses, coolers, sandals, apparel and beach towels from FansEdge.com

Reader Profile

https://asoft181.securesites.net/secure/charlottepost/clientuploads/Advertising/ADV Demograph.bmp https://asoft181.securesites.net/secure/charlottepost/clientuploads/Buttons/Adv Benefit.bmp
https://asoft181.securesites.net/secure/charlottepost/clientuploads/Buttons/Adv Circulate.bmp
https://asoft181.securesites.net/secure/charlottepost/clientuploads/Buttons/Adv Medit Kit.bmp
https://asoft181.securesites.net/secure/charlottepost/clientuploads/Buttons/Adv Payment.bmp
https://asoft181.securesites.net/secure/charlottepost/clientuploads/Buttons/Abt Contact.bmp

 

Making African-Americans feel CONNECTEDRESPECTED, and REFLECTED as viable consumers is the most effective way to engage this consumer base.  Since there is no language barrier, many companies are misled to believe that there is no need to utilize Black media outlets that specifically target and appeal to this market segment. 

Truth is... African-Americans are voracious users of Black media outlets because they provide a trusted environment that connects with our interests and lifestyles, that respectfully portrays positive images of us, and where we see ourselves most often reflected.

 

AFRICAN-AMERICAN PERCEPTION OF BLACK MEDIA
https://asoft181.securesites.net/secure/charlottepost/tt/clientuploads/Buttons/Pct 91.bmp     https://asoft181.securesites.net/secure/charlottepost/tt/clientuploads/Buttons/Pct 81.bmp
https://asoft181.securesites.net/secure/charlottepost/tt/clientuploads/Buttons/Pct 78.bmp https://asoft181.securesites.net/secure/charlottepost/tt/clientuploads/Buttons/Pct 77.bmp
https://asoft181.securesites.net/secure/charlottepost/tt/clientuploads/Buttons/Pct 73.bmp https://asoft181.securesites.net/secure/charlottepost/tt/clientuploads/Buttons/Pct 68.bmp
https://asoft181.securesites.net/secure/charlottepost/tt/clientuploads/Buttons/Pct 67.bmp

 https://asoft181.securesites.net/secure/charlottepost/tt/clientuploads/Buttons/Pct 51.bmp

Source:  Burrell 40, 2011

https://asoft181.securesites.net/secure/charlottepost/tt/clientuploads/Advertising/DVD Demograph.bmp

https://asoft181.securesites.net/secure/charlottepost/tt/clientuploads/Advertising/GRPH Gender.bmp
https://asoft181.securesites.net/secure/charlottepost/tt/clientuploads/Advertising/GRPH Age.bmp
https://asoft181.securesites.net/secure/charlottepost/tt/clientuploads/Advertising/GRPH Income.bmp
https://asoft181.securesites.net/secure/charlottepost/tt/clientuploads/Advertising/GRPH Educate.bmp

Upcoming Events

read all
25

Cornhole Tournament

American Tobacco Campus will host the

26

24th Annual Kuumba Festival

24th Annual Kuumba Festival Saturday, September

27

Women's Forum

A Better Me is a one day forum for women

Latest News

read all

Bears outlast Howard at NY Urban League Classic

EAST RUTHERFORD, N.J. – Morgan State and Howard put on quite a show at the 42nd Annual

NC court stops part of order blocking scholarships

RALEIGH – A North Carolina appeals court decided Friday that students who were approved

DA dismisses most remaining protest arrests in NC

RALEIGH – The top prosecutor in North Carolina's capital is dropping criminal charges